2025 GEORGE WASHINGTON BIRTHDAY CELEBRATION
Sponsorship Opportunities
Questions? Email the George Washington Birthday Celebration Committee (GWBCC) at gwbirthdayevents@gmail.com or call Sue Johnson at 703-599-4010.
Tens of thousands of Alexandria residents and visitors will line the streets of Old Town Alexandria on Saturday, February 15, 2025 to cheer on the oldest and largest George Washington Birthday parade in the country! This year, the parade theme is George Washington: America’s Commander-in-Chief in honor of the 250th Anniversary of the War for American Independence. The parade is expected to feature 1.500 participants, including drum corps, color guards, bands, city and community dignitaries, community and fraternal organizations, youth groups and, of course, General Washington and Martha Washington. It has drawn as many as 80,000 spectators in good weather.
See below for the wide array of sponsorship opportunities for the 2025 parade and other February events honoring George Washington’s legacy.
PARADE SPONSORSHIPS
$20,000 Jubilee Sponsorship
Exclusive
Exclusive recognition w/ logo as the Jubilee Sponsor on the Parade map made available to thousands of parade participants & spectators
Top-level recognition as Jubilee Sponsor on:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The Visit Alexandria Parade website page
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for up to one year
Exclusive social media posts thanking the Jubilee Sponsor
Social media posts thanking the Parade sponsors
The Order of March made downloadable to thousands of parade spectators
The Parade Review Stand banner
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents, with logo
Special events and opportunities
A dedicated parade vehicle & signage in the Parade for the Jubilee Sponsor, placed immediately behind George and Martha Washington
Eight seats on the Parade Review Stand
Four tickets to An Intimate Reception with General Washington at the historic Duvall House in Old Town Alexandria, with a photo opportunity with General Washington
Five invitations to Brunch with General Washington on Parade Day
Table of ten to the Friendship Veterans Fire Engine Association breakfast on Monday, February 17
Photo opportunities with George and Martha Washington
A customized George Washington’s Alexandria guided walking tour of Old Town Alexandria for up to 20 clients, family, or friends at the date/time of your choosing
$10,000 Diamond Sponsorship
Exclusive
Prominent recognition as the Diamond Sponsor on:
The Parade website (www.washingtonbirthday.com), with logo
The press release announcing the Parade and all February events
The Visit Alexandria Parade website page, with logo
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for up to one year, with logo
Exclusive social media posts thanking the Diamond Sponsor, with logo
Social media posts thanking the Parade sponsors
The Order of March made downloadable to thousands of parade spectators, with logo
The Parade Review Stand banner, with logo
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents, with logo
Special events and opportunities
A dedicated parade vehicle & signage for the Diamond Sponsor, placed prominently in the Parade
Two invitations to An Intimate Reception with General Washington at the historic Duvall House in Old Town Alexandria, with a photo opportunity with General Washington
Four invitations to Brunch with General Washington on Parade Day
Five seats on the Parade Review Stand
Five tickets to the Friendship Veterans Fire Engine Association breakfast on Monday, February 17
Photo opportunities with George and Martha Washington
A customized George Washington’s Alexandria guided walking tour of Old Town Alexandria for up to 12 clients, family, or friends at the date/time of your choosing
$5,000 Gold Sponsorship
Unlimited availability
Notable recognition w/ logo as a Gold Sponsor on:
The Parade website (www.washingtonbirthday.com), with logo
The press release announcing the Parade and all February events
The Visit Alexandria Parade website page, with logo
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for up to one year, with logo
Dedicated George Washington Celebration social media posts thanking the Gold Sponsors
Social media posts thanking the Parade sponsors
The Order of March made downloadable to thousands of parade spectators, with logo
The Parade Review Stand banner, with logo
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents, with logo
Special events and opportunities
A parade vehicle for the Gold Sponsors, placed prominently with dedicated signage for each Gold Sponsor
Three invitations to Brunch with General Washington on Parade Day
Three seats on the Parade Review Stand
Three tickets to the Friendship Veterans Fire Engine Association breakfast the day of the Parade
Photo opportunities with George and Martha Washington
Silver Sponsors: $2,500
Unlimited availability
Recognition as a Silver Sponsor in/on:
The Parade website (www.washingtonbirthday.com), with logo
The press release announcing the Parade and all February events
The Visit Alexandria Parade website page
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for up to one year, with logo
Dedicated social media posts thanking the Silver Sponsors, with logo
Social media posts thanking the Parade Sponsors
The Order of March made downloadable to thousands of parade spectators, with logo
The Parade Review Stand banner, with logo
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents, with logo
Special events and opportunities
A parade vehicle for the Silver Sponsors, placed prominently with dedicated signage for each Silver Sponsor
Two invitations to Brunch with General Washington on Parade Day
Two seats on the Parade Review Stand
Two tickets to the Friendship Veterans Fire Engine Association on Monday, February 17
Photo opportunities with George and Martha Washington
Bronze Sponsors: $1,000
Unlimited availability
Recognition as a Bronze Sponsor in/on:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The Visit Alexandria Parade website page
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for up to one year
Social media posts thanking the Bronze sponsors
Social media posts thanking the Parade sponsors
The Order of March made downloadable to thousands of parade spectators
The Parade Review Stand banner
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents
Special events and opportunities
One seat on the Parade Review Stand
One invitation to Brunch with George Washington on Parade Day
One ticket to the Friendship Veterans Fire Engine Association breakfast on Monday, February 17
Photo opportunities with George and Martha Washington
Supporting Sponsors: $500
Unlimited availability
Recognition as a Supporting Sponsor on/in:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The Visit Alexandria Parade website page
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for up to one year
Social media posts thanking the Parade sponsors
The Order of March made downloadable to thousands of parade spectators
The Parade Review Stand banner
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents
Parade Donors: $250
Unlimited availability
Recognition as a Parade Donor on/in:
The Parade website (www.washingtonbirthday.com)
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for up to one year
Social media posts thanking the Parade sponsors
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents
EVENT SPONSORSHIPS
George Washington Cherry Challenge Sponsor: $1,000
A competition among restaurants in Alexandria throughout February over who can create the best cherry offering! The competing restaurants and their entries are showcased on the Parade website and social media.
Exclusive recognition in all publicity and promotion for the Cherry Challenge, including:
Logo on the press release announcing the opening of the Cherry challenge to the public
Logo by the event on the Parade website (www.washingtonbirthday.com)
Logo on social media posts announcing the Cherry Challenge Sponsor
Name on social media posts announcing the Cherry Challenge winners
Logo on the online Cherry Challenge ballot on the Parade website
Recognition as the Cherry Challenge Sponsor in the publicity and promotion for the George Washington Birthday Parade, including:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The Visit Alexandria Parade website page
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for up to one year
The Order of March made downloadable to thousands of parade spectators
The Parade Review Stand banner
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents
George Washington’s Alexandria Tours Sponsor: $400
Exclusive
These popular two-hour guided walking tours, offered every Sunday in February, visit sites in historic Old Town Alexandria that are associated with Washington and his closest colleagues. Two hundred Alexandria residents and visitors participated in the 2024 tours, which passed by many local merchants and storefronts.
Recognition as the George Washington’s Alexandria Tour Sponsor in/on:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The Visit Alexandria Parade website page
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters for up to one year
Social media posts thanking the Parade sponsors
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents
Exclusive recognition in all publicity and promotion for the tours, including:
The Parade website events page
The EventBrite registration page
George Washington newsletter articles announcing the tours
Flyer distributed at Alexandria Visitor Center
Social media posts announcing each tour
SPONSORSHIP PAYMENT OPTIONS
Your donation will be tax deductible to the amount permissible by law, and will be kept in an account reserved exclusively for the support of the 2025 George Washington Birthday Parade & Celebration.
Online: Click HERE to be redirected to the City of Alexandria’s website to complete your payment. Identify the name of the sponsorship in the Comments field.
By check or money order: Make the check or money order payable to the City of Alexandria, with George Washington Birthday Celebration Committee or GWBCC in the memo field. Mail to GWBCC Sponsorships, c/o Mary Bramley, 220 N. Washington Street, Alexandria, VA 22314.