Sponsorship Opportunities
2026 George Washington Birthday Celebration
In our nation’s 250th Anniversary Year!
Questions? Email the George Washington Birthday Celebration Committee (GWBCC) at gwbirthdayevents@gmail.com or contact Sue Johnson at suej020924@gmail.com or at 703-599-4010
Thousands of Alexandria residents and visitors will line the streets of Old Town Alexandria on Saturday, February 14, 2026 to cheer on the oldest and largest George Washington Birthday parade in the country. This parade honoring our most celebrated founding father will be even more special in 2026, since it will be held during the country’s 250th Anniversary Year! The parade is expected to feature 1,200 participants, including drum corps, color guards, bands, city and community dignitaries, community and fraternal organizations, youth groups and, of course, General Washington and Martha Washington. It has drawn as many as 80,000 spectators in good weather.
See below for the wide array of sponsorship opportunities for the 2026 parade and other February events honoring George Washington’s legacy.
Sponsorship Payment Options
Your donation will be tax deductible to the amount permissible by law and will be kept in an account reserved exclusively for the support of the 2026 George Washington Birthday Parade & Celebration.
Online: Click HERE to be redirected to the City of Alexandria’s website to complete your payment.
To pay by check or money order: Make the check or money order payable to the City of Alexandria, with George Washington Birthday Celebration Committee or GWBCC in the memo field. Mail to GWBCC Sponsorships, c/o Mary Bramley, 220 N. Washington Street, Alexandria, VA 22314.
Parade Sponsorships
$15,000 Jubilee Sponsorship
Exclusive
Exclusive recognition as the Jubilee Sponsor, with logo, on the Parade map made available online to thousands of parade participants & spectators
Joint recognition with the Diamond Sponsor, with logo, on a banner highlighting the Jubilee Sponsor at Lloyd House, facing old Town Alexandria’s main thoroughfare on Washington Street on Parade Day and a full week before
Joint recognition with the Diamond Sponsor on the Alexandria eNews announcement of the Parade (11,000 distribution)
Joint recognition with the Diamond Sponsor, with logo, on banners on fences surrounding the Parade Review Stand area at Market Square
Top-level recognition as the Jubilee Sponsor on:
The Parade website (www.washingtonbirthday.com), with logo and link
The press release announcing the Parade and all February events
The Parade Order of March made available for download to thousands of parade spectators, with logo and link
The Parade Review Stand banner, with logo
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for 6+ issues, with logo and link
Dedicated social media posts thanking the Jubilee Sponsor, with logo and link
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents, with logo
Special events and opportunities
Five invitations to a Mayor’s reception for parade sponsors with the Alexandria Mayor and invited City Council members
A dedicated parade vehicle with signage and an inflatable cold-air balloon in the Parade, placed immediately behind George and Martha Washington and the Grand Marshal
Five seats on the Parade Review Stand
Photo opportunities with George Washington on Parade Day
Recognition with signage and speaking opportunity at the post-parade reception and awards ceremony attended by parade unit leaders and city/community leaders.
Four invitations to the post-parade reception and awards ceremony
Four invitations to An Intimate Reception with General Washington at the historic Duvall House in Old Town Alexandria, with a photo opportunity with General Washington
Table of ten to the Friendship Veterans Fire Engine Association breakfast attended by city and community leaders on Monday of the Parade weekend (Presidents Day)
A customized George Washington’s Alexandria guided walking tour of Old Town Alexandria for up to 20 clients, family, or friends at the date/time of your choosing
$10,000 Diamond Sponsorship
Exclusive
Joint recognition with the Jubilee Sponsor, with logo, on a banner highlighting the Diamond Sponsor at Lloyd House, facing Old Town Alexandria’s main thoroughfare on Washington Street on Parade Day and a full week before
Joint recognition with the Jubilee Sponsor on the Alexandria eNews announcement of the Parade (11,000 distribution)
Joint recognition with the Jubilee Sponsor, with logo, on banners on fences surrounding the Parade Review Stand area at Market Square
Prominent recognition as the Diamond Sponsor on:
The Parade website (www.washingtonbirthday.com), with logo and link
The press release announcing the Parade and all February events
The Order of March made available for download to thousands of parade spectators, with logo and link
The Parade Review Stand banner, with logo
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for 6+ issues, with logo and link
Dedicated social media posts thanking the Diamond Sponsor, with logo and link
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents, with logo
Special events and opportunities
Four invitations to a Mayor’s reception for parade sponsors with the Alexandria Mayor and invited City Council members
A dedicated parade vehicle placed prominently in the Parade with signage and an inflatable cold-air balloon
Three seats on the Parade Review Stand
Photo opportunities with George Washington on Parade Day
Recognition at the post-parade reception and awards ceremony attended by parade unit leaders and city/community leaders
Three invitations to the post-parade reception and awards ceremony
Two invitations to An Intimate Reception with General Washington at the historic Duvall House in Old Town Alexandria, with a photo opportunity with General Washington
Five tickets to the Friendship Veterans Fire Engine Association breakfast attended by city and community leaders on Monday of the Parade weekend (Presidents Day)
A customized George Washington’s Alexandria guided walking tour of Old Town Alexandria for up to 12 clients, family, or friends at the date/time of your choosing
$5,000 Gold Sponsorship
Unlimited availability
Notable recognition as a Gold Sponsor on:
The Parade website (www.washingtonbirthday.com), with logo and link
The press release announcing the Parade and all February events
The Order of March made available for download to thousands of parade spectators, with logo
The Parade Review Stand banner, with logo
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for 6+ issues, with logo and link
Dedicated social media posts thanking the Gold Sponsors
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents, with logo
Special events and opportunities
Three invitations to a Mayor’s reception for parade sponsors with the Alexandria Mayor and invited City Council members
A parade vehicle for the Gold Sponsors, placed prominently in the parade with a banner announcing the Gold Sponsors
Two seats on the Parade Review Stand
Photo opportunities with George Washington on Parade Day
Two invitations to the post-parade reception and awards ceremony attended by parade unit leaders and city/community leaders
Three tickets to the Friendship Veterans Fire Engine Association breakfast attended by city and community leaders on Monday of the Parade weekend (Presidents Day)
Silver Sponsors: $2,500
Unlimited availability
Recognition as a Silver Sponsor on:
The Parade website (www.washingtonbirthday.com), with logo and link
The press release announcing the Parade and all February events
The Order of March made available for download to thousands of parade spectators, with logo
The Parade Review Stand banner, with logo
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for 6+ issues, with logo and link
Dedicated social media posts thanking the Silver Sponsors
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents, with logo
Special events and opportunities
Two invitations to a Mayor’s reception for parade sponsors with the Alexandria Mayor and invited City Council members
A parade vehicle for the Silver Sponsors, placed prominently in the parade with a banner announcing the Silver Sponsors
Two seats on the Parade Review Stand
Photo opportunities with George Washington on Parade Day
One invitation to the post-parade reception an awards ceremony attended by parade unit leaders and city/community leaders
Two tickets to the Friendship Veterans Fire Engine Association attended by city and community leaders on Monday of the Parade weekend (Presidents Day)
Bronze Sponsors: $1,000
Unlimited availability
Recognition as a Bronze Sponsor on:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The Order of March made available for download to thousands of parade spectators
The Parade Review Stand banner
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for 6+ issues
Social media posts thanking the Bronze sponsors
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents
Special events and opportunities
One invitation to a Mayor’s reception for parade sponsors with the Alexandria Mayor and invited City Council members
One seat on the Parade Review Stand
Photo opportunities with George Washington on Parade Day
One invitation to the post-parade reception and awards ceremony attended by parade unit leaders and city/community leaders
Supporting Sponsors: $500
Unlimited availability
Recognition as a Supporting Sponsor on:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The Order of March made available to download to thousands of parade spectators
The Parade Review Stand banner
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for 6+ issues
Social media posts thanking the Parade sponsors
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents
Parade Donors: $250
Unlimited availability
Recognition as a Parade Donor on:
The Parade website (www.washingtonbirthday.com)
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for 6+ issues
Social media posts thanking the Parade sponsors
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents
Event Sponsorships
George Washington Cherry Challenge Sponsor: $1,500
Exclusive
A competition among restaurants in Alexandria throughout February over who can create the best cherry offering! The competing restaurants and their entries are showcased on the Parade website and social media.
Exclusive recognition in all publicity and promotion for the Cherry Challenge, including:
Logo on the press release announcing the opening of the Cherry challenge to the public
Logo by the event on the Parade website (www.washingtonbirthday.com)
Logo on social media posts announcing the Cherry Challenge Sponsor
Name on social media posts announcing the Cherry Challenge winners
Logo on the online Cherry Challenge ballot on the Parade website
Recognition as the Cherry Challenge Sponsor in the publicity and promotion for the George Washington Birthday Parade, including:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The Order of March made available by download to thousands of parade spectators
The Parade Review Stand banner
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for 6+ issues
Social media posts thanking the Parade sponsors
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents
George Washington’s Alexandria Tours Sponsor: $500
Exclusive
These popular two-hour guided walking tours, offered every Sunday in February, visit sites in historic Old Town Alexandria that are associated with Washington and his closest colleagues. Two hundred Alexandria residents and visitors participated in the 2025 tours, which passed by many local merchants and storefronts.
Recognition as the George Washington’s Alexandria Tour Sponsor on:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters for 6+ issues
Social media posts thanking the Parade sponsors
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents
Exclusive recognition in all publicity and promotion for the tours, including:
The Parade website events page
The EventBrite registration page
George Washington e-newsletter article announcing the tours
Flyer distributed at Alexandria Visitor Center
Social media posts announcing each tour