Sponsorship Opportunities
2027 George Washington Birthday Celebration
Questions? Email the George Washington Birthday Celebration Committee (GWBCC) at gwbirthdayevents@gmail.com or contact Sue Johnson at suej020924@gmail.com or at 703-599-4010
Thousands of Alexandria residents and visitors will line the streets of Old Town Alexandria on Saturday, February 13, 2027 to cheer on the oldest and largest George Washington Birthday parade in the country.
The 2027 parade theme is My Brave Fellows: Honoring Washington’s Army, which honors the endurance and sacrifices of the Continental Army during one of its most trying years, 250 years ago. The 2027 Grand Marshal is the First Virginia Regiment of the Continental Line, which portrays Continental Army troops from Virginia from 1775 to 1783.
The parade regularly features over 1,200 participants, including drum corps, color guards, bands, city and community dignitaries, community and fraternal organizations, youth groups and, of course, General Washington and Martha Washington. It has drawn as many as 80,000 spectators in good weather.
See below for the wide array of sponsorship opportunities for the 2027 George Washington Birthday Parade and other February events honoring George Washington’s legacy in his adopted hometown.
Sponsorship Payment Options
Your donation will be tax deductible to the amount permissible by law and will be kept in an account reserved exclusively for the support of the 2027 George Washington Birthday Parade & Celebration.
Online: Click here to be redirected to the City of Alexandria’s website to complete your payment.
To pay by check or money order: Make the check or money order payable to the City of Alexandria, with George Washington Birthday Celebration Committee or GWBCC in the memo field. Mail to GWBCC Sponsorships, c/o Mary Bramley, 220 N. Washington Street, Alexandria, VA 22314.
Parade Sponsorships
$10,000 Diamond Sponsorship
Exclusive
Exclusive recognition as the Diamond Sponsor (w/logo) on:
A banner at Lloyd House, facing Old Town Alexandria’s main thoroughfare on Washington Street on Parade Day and a full week before
The Parade map made available to thousands of parade participants & spectators
The Alexandria eNews announcement of the Parade (11,000 distribution)
Banners on fences surrounding the Parade Review Stand
Dedicated social media posts thanking the Diamond Sponsor
Top-level recognition as the Diamond Sponsor on:
The Parade website (www.washingtonbirthday.com), with logo and link
The press release announcing the Parade and all February events
The Parade Order of March made available for download to thousands of parade spectators, with logo
The Parade Review Stand banner, with logo
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for 6+ issues, with logo and link
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents, with logo
Special events and opportunities
Four invitations to a Mayor’s Reception for parade sponsors with the Alexandria Mayor and invited City Council members
A dedicated parade vehicle with signage and an inflatable cold-air balloon in the Parade, placed behind George and Martha Washington and the Grand Marshal
Three seats on the Parade Review Stand
Photo opportunities with George Washington on Parade Day
Recognition with signage and speaking opportunity at the post-parade reception and awards ceremony, attended by parade unit leaders and city/community leaders
Four invitations to the post-parade reception and awards ceremony
Three tickets to An Intimate Evening with General Washington at the historic Duvall House in Old Town Alexandria on November 7, with a photo opportunity with General Washington
Table of ten to the Friendship Veterans Fire Engine Association breakfast attended by city and community leaders on Monday of the Parade weekend (President’s Day)
A customized George Washington’s Alexandria guided walking tour of Old Town Alexandria for 15 clients, family, or friends at the date/time of your choosing
$5,000 Gold Sponsorship
Unlimited availability
Notable recognition as a Gold Sponsor on:
The Parade website (www.washingtonbirthday.com), with logo and link
The press release announcing the Parade and all February events
The Order of March made available for download to thousands of parade spectators, with logo
The Parade Review Stand banner, with logo
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for 6+ issues, with logo and link
Dedicated George Washington Celebration social media posts thanking the Gold Sponsors, with logo
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents, with logo
Special events and opportunities
Three invitations to a Mayor’s reception for parade sponsors with the Alexandria Mayor and invited City Council members
A parade vehicle for each Gold Sponsor placed prominently in the Parade with dedicated signage
Two seats on the Parade Review Stand
Photo opportunities with George Washington on Parade Day
Two invitations to the post-parade reception and awards ceremony attended by parade unit leaders and city/community leaders
Three tickets to the Friendship Veterans Fire Engine Association breakfast attended by city and community leaders on Monday of the Parade weekend (Presidents Day)
Silver Sponsors: $2,500
Unlimited availability
Recognition as a Silver Sponsor on:
The Parade website (www.washingtonbirthday.com), with logo and link
The press release announcing the Parade and all February events
The Order of March made available for download to thousands of parade spectators, with logo
The Parade Review Stand banner, with logo
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for 6+ issues, with logo and link
Dedicated social media posts thanking the Silver Sponsors
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents, with logo
Special events and opportunities
Two invitations to a Mayor’s reception for parade sponsors with the Alexandria Mayor and invited City Council members
A parade vehicle for the Silver Sponsors, placed prominently in the parade with a banner announcing the Silver Sponsors
Two seats on the Parade Review Stand
Photo opportunities with George Washington on Parade Day
One invitation to the post-parade reception an awards ceremony attended by parade unit leaders and city/community leaders
Two tickets to the Friendship Veterans Fire Engine Association attended by city and community leaders on Monday of the Parade weekend (Presidents Day)
Bronze Sponsors: $1,000
Unlimited availability
Recognition as a Bronze Sponsor on:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The Order of March made available for download to thousands of parade spectators
The Parade Review Stand banner
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for 6+ issues
Social media posts thanking the Bronze sponsors
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents
Special events and opportunities
One invitation to a Mayor’s reception for parade sponsors with the Alexandria Mayor and invited City Council members
One seat on the Parade Review Stand
Photo opportunities with George Washington on Parade Day
One invitation to the post-parade reception and awards ceremony attended by parade unit leaders and city/community leaders
Supporting Sponsors: $500
Unlimited availability
Recognition as a Supporting Sponsor on:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The Order of March made available to download to thousands of parade spectators
The Parade Review Stand banner
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for 6+ issues
Social media posts thanking the Parade sponsors
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents
Parade Donors: $250
Unlimited availability
Recognition as a Parade Donor on:
The Parade website (www.washingtonbirthday.com)
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for 6+ issues
Social media posts thanking the Parade sponsors
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents
Event Sponsorships
George Washington Cherry Challenge Sponsor: $2,000
Exclusive
A popular competition among restaurants in Alexandria over who can create the best cherry-centric dishes, selected by their patrons!
Exclusive recognition as the Cherry Challenge Sponsor on/in:
The press release announcing the opening of the Cherry challenge to the public
The dedicated Cherry Challenge page on the Parade website (www.washingtonbirthday.com), with logo
Social media posts announcing the Cherry Challenge Sponsor
Social media posts featuring the restaurants’ cherry-centric dishes
Social media posts announcing the Cherry Challenge winners
The Cherry Challenge ballot, with logo
Recognition as the Cherry Challenge Sponsor on/in:
The Parade website (www.washingtonbirthday.com), with logo
The press release announcing the Parade and February events
The Order of March made available by download to thousands of parade spectators
The Parade Review Stand banner, with logo
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for up to one year
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents, with logo
The Hunt for Washington Sponsor: $400
Exclusive
A fun and challenging game to uncover clues about Alexandris and George Washington! The Hunt takes individuals and families to traverse the heart of Old Town and then use their sleuthing skills to find answers to the clues. Participants may submit their completed Clue Sheets to be entered into a prize drawing.
Recognition as the Hunt for Washington Sponsor on/in:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and February events
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters, for up to one year
Social media posts thanking the Parade sponsors
Newsletter and social media announcement of the Hunt for Washington prize winners
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents
Recognition with logo placement in the Hunt for Washington registration confirmations
Recognition with logo placement on the Hunt for Washington Clue Sheets
George Washington’s Alexandria Tours Sponsor: $400
Exclusive
These popular two-hour guided walking tours, offered every Sunday in February, visit sites in historic Old Town Alexandria that are associated with Washington and his closest colleagues.
Recognition as the Tours Sponsor on:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and February events
The George Washington Celebration e-newsletter distributed to over 1,600 parade participants, volunteers & supporters for up to one year
Social media posts thanking the Parade sponsors
A full-page sponsor thank-you advertisement in Zebra doorstep-delivered to 30,000 businesses & residents
Exclusive recognition in all publicity and promotion for the tours, including:
The Parade website events page, with logo
The EventBrite registration page
George Washington e-newsletter article announcing the tours
Flyer distributed at Alexandria Visitor Center, with logo
Social media posts announcing each tour