2025 GEORGE WASHINGTON BIRTHDAY CELEBRATION
Sponsorship Opportunities
Questions? Email the George Washington Birthday Celebration Committee (GWBCC) at gwbirthdayevents@gmail.com or call Sue Johnson at 703-599-4010.
Tens of thousands of Alexandria residents and visitors will line the streets of Old Town Alexandria on Saturday, February 15, 2025 to cheer on the oldest and largest George Washington Birthday parade in the country! This year, the Parade theme is George Washington: America’s Commander-in-Chief in honor of the 250th Anniversary of the War for American Independence. The parade is expected to feature 1,500 participants, including drum corps, color guards, bands, city and community dignitaries, community and fraternal organizations, youth groups and, of course, General Washington and Martha Washington. It has drawn as many as 80,000 spectators in good weather.
PARADE SPONSORSHIPS
$20,000 Jubilee Sponsorship
Exclusive
Exclusive recognition w/ logo as the Jubilee Sponsor on the Parade map made available to thousands of parade participants & spectators
Top-level recognition as Jubilee Sponsor in the publicity and promotion for the George Washington Birthday Parade, including:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The Visit Alexandria Parade website page
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for 6+ issues
Dedicated social media posts thanking the Jubilee Sponsor
Social media posts thanking the Parade sponsors
The Order of March made available to thousands of parade spectators
The Parade Review Stand banner
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents
Special events and opportunities
A dedicated parade vehicle & signage in the Parade, placed immediately behind George and Martha Washington
Table of ten to the Friendship Veterans Fire Engine Association breakfast the day of the Parade, attended by city and community officials and the first appearance of the day by General Washington and Martha Washington
Eight seats on the Parade Review Stand
Four tickets to An Intimate Reception with General Washington at the historic Duvall House in Old Town Alexandria, with a photo opportunity with General Washington
A customized George Washington’s Alexandria guided walking tour of Old Town Alexandria for up to 20 clients, family, or friends at the date/time of your choosing
$10,000 Diamond Sponsorship
Exclusive
Prominent recognition w/ logo as the Diamond Sponsor on:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events (name only)
The Visit Alexandria Parade website page
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for 6+ issues
Dedicated social media posts thanking the Diamond Sponsor
Social media posts thanking the Parade sponsors
The Order of March made available to thousands of parade spectators
The Parade Review Stand banner
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents
Special events and opportunities
A dedicated parade vehicle & signage placed prominently in the Parade
Five tickets to the Friendship Veterans Fire Engine Association breakfast the day of the Parade, attended by city and community officials and the first appearance of the day by General Washington and Martha Washington
Five seats on the Parade Review Stand
Two tickets to An Intimate Reception with General Washington at the historic Duvall House in Old Town Alexandria, with a photo opportunity with General Washington
A customized George Washington’s Alexandria guided walking tour of Old Town Alexandria for up to 12 clients, family, or friends at the date/time of your choosing
$5,000 Gold Sponsorship
Unlimited availability
Notable recognition w/ logo as a Gold Sponsor on:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events (name only)
The Visit Alexandria Parade website page
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for 6+ issues
Dedicated George Washington Celebration social media posts thanking the Gold Sponsors
Social media posts thanking the Parade sponsors
The Order of March made available to thousands of parade spectators
The Parade Review Stand banner
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents
Special events and opportunities
A parade vehicle for the Gold Sponsors, placed prominently with dedicated signage for each Gold Sponsor
Three tickets to the Friendship Veterans Fire Engine Association breakfast the day of the Parade, attended by city and community officials and the first appearance of the day by General Washington and Martha Washington
Three seats on the Parade Review Stand
A photo opportunity with George and Martha Washington
Silver Sponsors: $2,500
Unlimited availability
Recognition as a Silver Sponsor with your logo on:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events (name only)
The Visit Alexandria Parade website page
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for 6+ issues
Dedicated social media posts thanking the Silver Sponsors
Social media posts thanking the Parade Sponsors
The Order of March made available to thousands of parade spectators
The Parade Review Stand banner
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents
Special events and opportunities
A parade vehicle for the Silver Sponsors, placed prominently with dedicated signage for each Silver Sponsor
Two tickets to the Friendship Veterans Fire Engine Association breakfast the day of the Parade, attended by city and community officials and the first appearance of the day by General Washington and Martha Washington
Two seats on the Parade Review Stand
A photo opportunity with George and Martha Washington
Bronze Sponsors: $1,000
Unlimited availability
Recognition as a Bronze Sponsor in the publicity and promotion for the George Washington Birthday Parade, including your name on:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The Visit Alexandria Parade website page
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for 6+ issues
Social media posts thanking the Parade sponsors
The Order of March made available to thousands of parade spectators
The Parade Review Stand banner
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents
Special events and opportunities
One ticket to the Friendship Veterans Fire Engine Association breakfast the day of the Parade, attended by city and community officials and the first appearance of the day by General Washington and Martha Washington
One seat on the Parade Review Stand
A photo opportunity with George and Martha Washington
Supporting Sponsors: $500
Unlimited availability
Recognition as a Supporting Sponsor with your name on:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The Visit Alexandria Parade website page
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for 6+ issues
Social media posts thanking the Parade sponsors
The Order of March made available to thousands of parade spectators
The Parade Review Stand banner
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents
Parade Donors: $250
Unlimited availability
Recognition as a Parade Donor with your name on:
The Parade website (www.washingtonbirthday.com)
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for 6+ issues
Social media posts thanking the Parade sponsors
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents
EVENT SPONSORSHIPS
George Washington Cherry Challenge Sponsor: $1,000
A competition among restaurants in Alexandria throughout February over who can create the best cherry offering! The competing restaurants and their entries are showcased on the Parade website and social media.
Exclusive recognition in all publicity and promotion for the Cherry Challenge, including:
Logo on the press release announcing the opening of the Cherry challenge to the public
Logo by the event on the Parade website (www.washingtonbirthday.com)
Logo on social media posts announcing the Cherry Challenge Sponsor
Name on social media posts announcing the Cherry Challenge winners
Logo on the online Cherry Challenge ballot on the Parade website
Recognition as the Cherry Challenge Sponsor in the publicity and promotion for the George Washington Birthday Parade, including:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The Visit Alexandria Parade website page
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters, for 6+ issues
Social media posts thanking the Parade sponsors
The Order of March made available to thousands of parade spectators
The Parade Review Stand banner
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents
George Washington’s Preferred Inn
Exclusive
General Washington is unable to reside at his Alexandria townhouse the evening before the Parade, and is seeking a comfortable place for Martha and him to stay. They would be much obliged to partake of the hospitality offered by a local inn!
Recognition w/ logo as General Washington’s preferred hotel on the Parade website (www.washingtonbirthday.com) and events page
Recognition in George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters for 6+ issues
A photo of General Washington checking into his preferred hotel, with dedicated social media posts announcing that he has arrived in Alexandria
George Washington’s Alexandria Tours Sponsor: $400
These popular two-hour guided walking tours, offered every Sunday in February, visit sites in historic Old Town Alexandria that are associated with Washington and his closest colleagues. Two hundred Alexandria residents and visitors participated in the 2024 tours, which passed by many local merchants and storefronts.
Recognition as the George Washington’s Alexandria Tour Sponsor on:
The Parade website (www.washingtonbirthday.com)
The press release announcing the Parade and all February events
The Visit Alexandria Parade website page
The George Washington Celebration newsletter distributed to 1,500 parade participants, volunteers & supporters for 6+ issues
Social media posts thanking the Parade sponsors
A full-page sponsor thank-you advertisement in Zebra, doorstep-delivered to 30,000 businesses & residents
Exclusive recognition in all publicity and promotion for the tours, including:
The Parade website events page
The EventBrite registration page
The George Washington newsletter article announcing the tours
Flyer distributed at Alexandria Visitor Center
Social media posts announcing each tour
SPONSORSHIP PAYMENT OPTIONS
Online: Click HERE to be redirected to the Office of Historic Alexandria’s donation page to complete your payment. Note that your donation is for the George Washington Birthday Celebration Committee, and identify the name of the sponsorship in the Comments field.
By check or money order: Make the check or money order payable to the City of Alexandria, with George Washington Birthday Celebration Committee or GWBCC in the memo field. Mail to GWBCC Sponsorships, c/o Mary Bramley, 220 N. Washington Street, Alexandria, VA 22314.